Failure culture is an uncomfortable topic in any professional setting. Even if you are an entrepreneur. There’s an inner voice that constantly says “you can’t afford mistakes”, “defeat is not an option.” There’s a constant pressure to succeed almost flawlessly.

If you were to reframe failure, though, your work would gain more depth. In any creative process, missteps, ups and downs, and losses are bound to happen. That’s the nature of any initiative.

I remember the time when I was discussing marketing strategies with a former manager. We were going to launch a new product, and we had clear goals to reach. As we were wrapping up our meeting, I said: “If some parts of the strategy don’t go as planned, then we’ll learn a lot.” His response was unforgettable: “Yeah, but let’s try not to make any mistakes. We can’t do that.”

Failure culture is almost taboo. After careful planning and investment of time and resources into a business, why would you welcome it? You are aiming for great results. However, it’s worth reflecting on two key factors: the input that learning experiences can provide and the idea of embracing discomfort to grow as a person and as a professional.

As President Franklin D. Roosevelt once said: “a smooth sea never made a skilled sailor.”

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