Sense of wonder is a key value for creativity and, at the same time, it’s a crucial asset at any company regardless of industry.

When you’re reading a job description, it’s common to find the company’s mission, vision, and values. The ideal candidate  would not only align with them but also embody them in and out of the office.

As a professional who’s been involved in the creative industry, it has come to my attention that sense of wonder isn’t listed as a corporate value. What would we do without adding a spark of newness to our daily tasks? The 9-5 working hours bite hard.

If surprise and spontaneity were a core part of a day in the office, and every colleague had a chance to incorporate them in their processes, professional environments would be more dynamic.

What does sense of wonder in companies look like?

Every industry is unique, and it would be impossible to find a fit-for-all scheme. This is why, when it comes to defining or redefining corporate values, it’s important to think about the culture that will be built. Culture itself affects behaviour. Therefore, encouraging sense of wonder in each collaborator has roots in attitudes and willingness to be part of that dynamic.

How does your company think about sense of wonder?